A recent pole was done on Alignable.com (social network for business owners) members asking what search engines business owners used when looking for data on the web. Over 600 members responded to this pole and an astonishing 91% of business owners use Google as their main search engine when surfing the web.
91% of business owners use Google as their main search engine… This is pretty valuable information if you are advertising business to business. This means that you could safely estimate that over 90% of your customers are using Google as their main search engine. Coupled with Google’s Adwords, you can market directly market to your public using the pay per click (Google Adwords) marketing method and KNOW that your prospects are out there.
It’s well worth mentioning that based on my observations of the users on Alignable, almost everyone on there is a small business owner.