What Google’s New Font Should Tell You as a Small Business Owner

by | Sep 9, 2015

You know the old business wise tale, “what has worked in the past will work again today”. If we are talking about business haircuts from the 50’s coming back in style, I agree. But what about in terms of business development?

Would you promote your open job position in the classified ads of a newspaper?

Would you have your sales team cold call potential clients?

Would you send out email blasts to an email list?

If you answered “Yes” to any of these questions, it’s time for an intervention…

In business, it is vital to always be on top of all brand new technologies and always be on top of things before your competition even knows about it. This step is called “NON-STOP CREATION”.

Now you may be asking yourself what this has to do with Google’s new font?

The all knowing tech giant Google changed the branding game by changing their classic, serif font logo in favor of a youthful, sans serif font they’re dubbing Product Sans. This is their biggest logo change since 1999, and many things have been said about it. From “too childish” to “beautiful flow and rhythm”. I personally don’t care about the look, but I observe this whole change in a much deeper sense.

Here’s the deal: Google is the world’s most innovative company. It is my belief that whatever they do, whatever new development they come out with, you MUST know about it and find out how you can use it to your advantage. 

Example: Google + accounts. You probably have one yourself because someone told you you should have one, but never use it. Many people don’t even know what it is. BUT, if you do not have a Google + account as a business you are basically missing out on a TON of amazing business features that come with it. This includes Google Places, Google Adwords Express, and much more. We haven’t even begun talking about the amazing search engine optimization that comes with owning your own Google + page! These small little details are a MUST KNOW for ALL business owners.

I am personally a HUGE Google fan and believe they basically run the world (you read that right, the world). Anything they change or come out, I study and read about right away JUST to stay on top of it all. They “created” the flat design graphics we see a lot on websites these days, Google is now it’s own word in the dictionary and many other things makes Google the master commander of our computer driven world.

Therefore their logo change tells me only one thing:

Time to create more on my business!

So, find out how you can use the “Google logo change” datum mentioned above in your business by sitting back and simply creating on your expansion.

To your success,

Steve Valtin

Co-Owner at Bright Think Marketing