The 5 “Must Haves” For Your Website

by | Aug 17, 2015

In today’s very challenging and saturated web PR driven world, your reputation relies on having a top notch website. Not having the proper website to communicate who your company is can greatly affect you and your company’s reputation. According to Search Engine Watch, 85% of consumers look up information about your company on the web before deciding to contact you.

This tells you one thing: You MUST have a way to communicate to your consumers that you can be trusted, you have provable results and that they should contact you right away.

Knowing this, here are the 5 tools you MUST have in order to attract, retain and close potential leads that search for your business:

1. Google Analytics

Google Analytics is a free tool offered by Google that helps you figure out how many people land on your website. More importantly, it gives you the exact statistics on: how long each user spends on each page, which page does each user click on after landing on your website, which page he decides to leave your website, and any geographical information pertaining to each user.

It is a fantastic tool that can help you discover if you need to change anything from your website to grab and keep your viewer’s attention until he either picks up the phone and calls you or fills out a form. Remember, you only have 9 seconds to grab and KEEP your viewers attention before he decides to leave.

2. Chatting Software

Let’s face it, today’s world consists of texting and emailing. Actually, live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.

A lot of people believe they do not have the time to pick up the phone and get into a huge sales talk when looking for information on your business. A chatting system allows anyone to quickly write what they need, get it answered and be happy with it. It’s a great entrance point into your business.

There are countless chatting systems available on the web, but I would recommend using the Olark system.

3. Call to action

This one is basic, but needs to be reiterated constantly. A call to action is the way to have anyone that lands on your page WANT to go to the next step and get something done. This can be a “Buy Now” or a “Click Here to Find Out More” button. I have seen countless websites with absolutely no call to action, simply a “Hey there!” look to it. A website can look as good as they come, but without a proper call to action you will never have anyone call you or buy from you!

Only you can judge what a great call to action is for your industry. You do not have to get too crazy complicated as just a nice contact form on the side of your website can do the trick, as long as it’s in plain site and obvious to see. There are a lot of tools out there to help you create one, including this free plugin for any wordpress site.

4. Aesthetics

If your website looks like a bad 80’s hairstyle, you are losing customers. Sorry, but that’s the truth. Your web master can help you with the whole front end of your site, but what about the articles that you blog (if you didn’t know you needed to blog, you should)?

The aesthetics of your blog, articles and social media posts needs to be there as well. Knowing that your readers always love pictures and posting them to your social media is always a must, one could say that you need to be a Photoshop connoisseur. Knowing that it takes years to become good at Photoshop, this is not something you want to undertake. Well, you don’t even have to! Using online tools like Canva will allow you to easily create any similar designs as anyone would in Photoshop. Check it out and start designing!

5. Pay-Per-Click and SEO

Pay-Per-Click allows you to pay websites to promote your product or services. Websites like Google, Facebook, Linkedin and now Pinterest give you this ability. It’s a great tool to quickly attract your target audiences to your website.

SEO or Search Engine Optimization is Google’s way of grabbing your website’s pertinent information and placing it on the first page when people search for your business or industry. It’s a rigorous and time intenstive task to get done, but once it’s set-up & maintained your website will become a lead generation machine.